Technologies of Writing

Volume 2, Issue 1

Fall, 2004

Journal Home Page | Table of Contents | Contact the Editor

Gender - biased Writing in the Business World

Naidoo, Ogle, and Tobore
By:
Tamara Naidoo,
Marsha Ogle,
and
Tobore Okolo


globe

 

Background

Culture and writing should reflect each other.  Since women are often at the forefront of the business world, this should be reflected in formal writing.  In this study, we attempt to improve people's knowledge of these rules.  Through hieghtening the awarness, we hope businesses will make an effort to inform thier employees.  In research done in the past, scholars have revealed that masculine pronouns and sex-marked job titles: 1) "suggests the superiority of the masculine over the femine" (Gastil, 1990;  Hyde, 1984), 2)"creates masculine images or confusion in the minds of the recievers" (Bodine, 1975; Hamilton, 1988), and 3) "can subtly affect the self-concepts of both men and women" (Mackay, 1980; Nilsen, 1977).  As a result, academics generally agree that sexist exclusive language perpetuates the favored status of males and should be reformed ( Henly, 1989).


Introduction
In this article we will further the knowledge of gender biased usage in the field of Technical Writing.  Hopefully we will get responses from our Web audience.  This audience includes technical writing professors and students along with the general public.  With the input we gain, we know we are contributing by educating others.  Businesses and corporations of any scale may read our article and  find it necessary to hold classes to bring their employees up-to-date in their writing styles. 

This article will not only enhance the writng techniques of the business person, but will also discuss the origin of gender biases.  When communicating with others, using proper etiquette will work in your favor and the favor of your business.


Article

 

    Gender bias is a societal epidemic which developed as a backlash on some individuals. The different clichés and stereotypes society has inculcated on us as individuals, sometimes show in the way we deliver presentations, proposals, and the way we communicate with others. A good writer should be able to disguise his or her identity without an audience having to suggest their gender, race, age, socioeconomic stature from their work. As students of Business and Technical Writing, it is our obligation to educate the public about the inappropriate clichés, stereotypes, and language biases which are used to deride others. A technical communicator’s style of writing is not like other writing styles.  His or her writing is presided over by rules and regulation which acknowledge the need for creating precise, distinctive messages in respect to others. A communicator that does not follow these rules is bound to encounter difficulty with not just colleagues and supervisors in the labor market, but also with friends and family members. Fairness in language is what good communication is all about because it respects individual honor, decorum, and shows their significance.   It is too easy to use fair language in communication because it improves communication.  But one wonders why it is so difficult for others to adhere to these rules. It is sad to note that every gender, race, age and socio-economic classification is guilty of being gender bias.

      The fact is gender bias is based upon cultural stereotypes, which in most situations are wrong.  Gender bias in language, spoken and written, is always in favor of the dominant group. If the situation was different from what it is today, gender biases might not have been too obvious compared to what we have today. Nevertheless, it would not be absent either. For example, using “his” before “her” in a sentence, this is due to the fact that in the past, men were the dominant among the genders. This clarifies fact about dominance. It is strange if that if the sentence was switched around, even to women, it would sound funny and incorrect because of how long society has made us idealize the concept of the man being the dominant one among the two genders.

The Do's and Don'ts of Job Titles


No
Yes
Businessman/men
Business person/people, people
in business, executive, merchant,
 industrialist, entrepreneur, manager
Cameraman
Camera operator, photographer
Chairman
Chairperson, Chair, moderator, group
 leader, department head, presiding officer
Sportsmanship
Fair Play

Deliveryman/boy
    Delivery Driver/clerk, porter, deliverer, courier, messenger
Male Nurse
Nurse
Headmaster
Principal
Weatherman
Weather reporter, meteorologist
Night watchman
Night guard, night watch
Pressman
Press operator
Spokesman
Representative, spokesperson, advocate, proponent
Little Lady, better half
Spouse, partner
Man-made
Manufactured, handbuilt, hand made, synthetic, simulated, machine-made
Repairman,handyman
Repairer
Source: Strategies for Business and Technical Writing
By Kevin J. Harty


Independent Research

 We asked  five  individuals from five different fields of work to describe who they thought were the heroes during the event of September 11, 2001.

Results:
Dr. Suresh Persad
Medical Doctor
""I think that the firemen and the policemen were the true heroes of the tragic event."
Marie Leon
Hairdresser
"The policemen and the volunteers from the street were the main people who should be recognized."
Tanya Naidoo
Billing Analysist
"I believe the firefighters and the policemen were on the site the quickest."

Monique Paul
 Military
""The heroes were the firemen and the citizens that donated so much of their time to clean up the mess."
Jack Okolo
School Coordinator
"All the families of the firemen, that risked their lives, should be rewarded for their sacrifices."

Our results conclude that gender biases are still prominent  among  all professions, regardless of  socioeconomic classification.  It was suprising to see that these people in five different profesions all conformed to the mythology of  masculine dominance in language.


Conclusion:

It would be concluded that with so many books and articles written about gender bias language, people would grasp the concept of the subject and make changes.  However, gender bias  is still found in all aspects of languauge.  We chose to write this article to shed light on the continual manifestation of this issue.  The root of the problem is  gender bias stems from a mythological self - fufillling prophecy  which has been inculcated by society upon us as individuals.  Historically speaking this mythological self-fulfilling prophecy of  humans have been based upon the dominance of the male.  This has shaped everything in society from our understanding of our selves to our use of  language.  The basic way to solve a problem is to first understand the issue.  Gender bias is in fact a prevalent  problem in society.     It doesn't matter what your educational background or social class is,  we all are guilty of  it.