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BFA Graphic Design Concentration

The Graphic Design program provides students with the ability to conceptualize and understand the professional practices of the design world beyond school.  Technological proficiency is taught in the Macintosh platform computer labs— equipped with state of the art computers, software and peripherals—while a traditional drafting room provides the studio space for hand-skill development.  Conceptual strategy, knowledge organization, business structure, and social consciousness are taught alongside the superior design skills students need to succeed in today’s competitive design market.  Through coursework, internship opportunities and an active AIGA chapter students are exposed to the practical dilemmas, issues, and responsibilities of designers working in the field.  Through the Design Center, graphic design majors work collaboratively with public relations majors to create real world advertising campaigns for industry and non-profit clients.

Faculty

 

course descriptions

ART 2233
Computer Graphics: 0-6-3
This is an introductory overview of computer-based imaging. Students will
create and manipulate digital images.

ART 2331
Graphic Design I: 3-2-3
A general introduction to graphic design. The focus of this course will be on
students' development of their creativity and skills at effective visual
communications, while also learning about general concepts and issues that
apply to the field of graphic design. Prerequisites: ART 1010 and ART
1020.

ART 3331
Graphic Design II: 3-2-3
An intermediate level course which teaches page design and layout of
various types, focusing on books, magazines, catalogs, and newspapers.
Special emphasis will be on developing students' abilities to find creative yet
functional solutions to a diverse range of paper design problems.
Prerequisites: ART 2330 and ART 2331.

ART 3333
Corporate Identity: 3-2-3
A study of how to design a visual identity system which includes logos,
trademarks, letterheads, business cards, signage, brochures, catalogs,
electronic web designs, and other forms of communication appropriate to
the business. Prerequisite: ART 3331.

ART 3334
Professional Practices: 3-0-3
This advanced level course will cover the practical issues that confront
professional graphic designers today. Topics include job searching,
freelancing, contract negotiation, ownership of intellectual property, client
dynamics, presenting design solutions and other relevant issues. Students
will learn to prepare files for printing and apply professional standards
within the graphic design industry. Prerequisite: ART 3331.

ART 3731
Graphic Design Internship: 0-5-3
Students will apply their skills and learn practices of the profession through
a professional experience in graphic design. Prerequisite: ART 3331.

ART 4333
Publication Design: 3-2-3
This class investigates publication design as a vehicle for consolidating all
graphic design skills. Informed by tradition, as well as trend and its
commercial viability in publications, students develop visual expressions as
they pertain to journalistic philosophies, typography, photography,
illustration, technology, time and sequencing. Integrated style or identity
will be examined and related to various publications and view audiences,
such as corporate reports and books, museum exhibit catalogs and
magazines. Prerequisites: ART 3331 and ART 3338.

ART 4335
Web Page Design: 3-2-3
The student will develop effective graphic design interfaces for website
construction. Course content will address software and technical information
with an emphasis on items such as site construction and site management, as
well as current and future developments in online services, search engines,
and how they affect the online community. Students will incorporate
workflow and organizational skills into an active online website for a variety
of topics. Prerequisites: ART 3331 and ART 3338.

 

ART 4381
Graphic Design III: 3-2-3
An advanced level course focusing on advertising design. Various types of
advertisement problems will be explored, including magazines, catalogs,
brochures, and newspapers as well as electronic advertising designed for the
web. Students will explore marketing related issues and learn to develop
visual design which effectively communicates a client's desired message.
Prerequisites: ART 3331 and ART 3338.

 

ART 7194
Graphic Design: 0-6-(1-9)
An advanced level course which focuses on advertising design. Various
types of advertisement will be explored including magazines, catalogs,
brochures, and newspapers as well as electronic advertising designed for the
web. Students will explore marketing related issues and learn to develop
visual designs which effectively communicate a client's desired message.

 

 

 

 

 

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